7 Reasons a Small Business Should Have a Website

If you’re a small business owner, and you can’t seem to decide whether to set up a website for your business, here are some of the best reasons to consider.  

A key fat to consider note when reading this guide is there are currently 3.5 billion searches done on Google daily. 

Fun fact: 86 percent of customers use the internet when looking for local businesses. With this number alone, a website is already worth investing in. 

It’s easy to consider just having a presence on Social Media. However ask yourself, do you want to be on a platform you control or one where you are controlled? 

Remember: If you aren’t paying for a service or product. You are the product. 

A Website can establish your business credibility and brand. 

It’s plain and simple. Customers expect your business to have a website. Around 91 percent of customers visit a physical store due to an online experience. Potential customers use their mobile devices to search for products and services. Without a mobile responsive website, you are losing them.  

Six out of ten customers expect businesses to provide some form of digital presence rather than heading straight to the brand’s physical premises. 

A website is a powerful marketing channel. 

Traditional marketing strategies are still done by large brands, but they are not suitable for small and medium businesses. Doing so is not only expensive; it also has several drawbacks such as having lower engagement rate, limited customisation, poor measurement capabilities, and being intrusive. With a fast, well-designed, and fully functioning site, your business has a digital home. Here you have absolute control of the message you put out. Having a website beats other marketing strategies such as content marketing, social media marketing, and email marketing.  

Even if you are continuing traditional media (a mixed approach is best if your budget allows) you need to direct your customers somewhere. Your website is the best place to do that, so they can learn more information, reassure themselves your product/service is the perfect fit and then purchase. 

A Website will help you showcase your products and services. 

As more customers use Google Search for products and services they expect to be able to buy online. Is it time your business showcased its products and services in an easy to buy method, so customers can buy from the comfort of their homes? Another added benefit is that e-commerce spending has been increasing each and every year, even before the pandemic. As more people shop online, its only sensible to maximise this opportunity. 

A Website will help you stay competitive in your industry. 

It is likely that all your competitors have already established their online presence through their own websites, Google My Business listing, and social media platform accounts. It will raise several questions about your business’s credibility if you don’t set up a website yourselves. To put it simply, your potential customers will start scrambling toward your competitors once they discover that your business has no online presence. 

A Website can be used for data collection and customer feedback. 

In the offline world, it is hard to gather email addresses or contact details from customers to initiate lead generation or to gather feedback for business improvement. Letting customers answer a survey is as important as leaving their contact details in exchange for a free report or eBook. Equally selling online captures customers email addresses and shipping details. If you have asked permission from your customers these can then be used for ongoing communication by newsletter or mailouts. 

Keep your business open 24/7. 

Even while you are safely tucked up in bed, your business site continues to sell your products or services. Even if you are not in the office handling the business the whole day, people can still be seeking the products or services you are selling. 

It can make it easy for you to expand your market reach. 

Your market is expanded when your business has a website. Your brand will be within reach of people who haven’t known it in the past. This could also mean that you can expand your market globally. That’s why you have to make sure that your site is highly scalable.  

Get started with digicowebsites.com. With our website subscription templates, you will have a website running for your business in weeks not months. We add new designs regularly and they are catered to various industries. Get started with a consultation call today.

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